Bulletin Board

Jacqueline Price

Jacqueline Price was born and raised in Pittsburgh, Pennsylvania. She earned a Bachelor of Science degree in Education from Edinboro University of Pennsylvania and a Master of Education degree in Educational Communications and Technology from the University of Pittsburgh, where she also completed post-graduate studies in Educational Administration.

She devoted 31 years to a professional career in public education. Price began in education as an elementary school teacher. After five years of teaching, she moved to the administrative ranks as a school public relations professional. Her school PR career includes experience with the Pennsylvania Department of Education, a county educational service agency which served 42 school districts, a small suburban school district of 6,800 students, a large county-size school district of 135,000 students, a private consulting firm, and Capistrano Unified School District, a system with more than 50,000 students where she worked for over 17 years. She most recently held the position of Assistant Superintendent for Administrative Services there.

Her extensive professional experience in three different regions of this country, representing urban, suburban and rural communities, provides her with a broad vision of what is happening and needs to happen in public education. She has a keen understanding of the demographic, sociological and political influences in this country on public education and experience in addressing those influences proactively.

She “survived” school closings, bitter employee strikes, sex education controversies, one of the first student AIDS cases in the nation, booming enrollments coupled with overcrowded schools, budget cutbacks, bond elections, her county’s bankruptcy, and much more. She also had the good fortune of playing a role in the school reform movement, parent involvement programs, teacher recruitment campaigns, employee recognition programs, and marketing campaigns for public school choice, to name just a few of the initiatives she led during her career. Additionally, she has extensive experience in special events planning for education-related functions.

Price’s experience as a speaker and workshop leader spans over two dozen states, three countries and hundreds of audiences. Her work focused primarily on building and maintaining public confidence in public education, preserving public education as one of the cornerstones of our American democracy, marketing public education, strengthening the home-school partnership, customer service, and improving employee morale and excellence. She also authored numerous articles and Op-Ed columns on these subjects and others for local, state and national publications.

She is a Past President of the National School Public Relations Association, an organization representing school public relations professionals throughout North America. Prior to her retirement in 2004, Price was a member of the California School Public Relations Association; a member of the Horace Mann League, a national organization whose singular purpose is to preserve public education as one of the cornerstones of our democratic society; and a former member of the Sunshine State School Public Relations Association in Florida, and a former member of the Pennsylvania School Public Relations Association. She is also a graduate of the California School Boards Association’s Masters in Governance Program.

She resides in San Juan Capistrano, California with her husband, Doug, a retired school administrator.